Mary Anne Donovan
Course ID: LC027
Current Openings: Yes
Writing is not writing is not writing. Writing for websites is a whole different beast than writing copy for your typical marketing materials. For example – you have just 7 seconds to catch your reader’s attention before he clicks off to ride the next Internet wave. Another consideration is that writing for the search engines is an art and a science that has its own set of guidelines. In this course you’ll learn the techniques and nuances for writing compelling, search engine savvy website copy.
Practical, hands-on learning experience to help you establish your business goals using a combination of text (handouts) and worksheets so you can write in information you gather in developing your business plan…a logical progression from a commonsense starting point to a commonsense ending point.
When you have completed this course, you will be able to do the following:
Module 1: Introduction and Overview
Module 2: What is this Beast Called Rhetoric?
Module 3: Rhetoric in Communication
Module 4: Website Rhetoric
Module 5: Blog Rhetoric
Module 6: Ezine Rhetoric
Module 7: Email Newsletter Rhetoric
Module 8: Summing it All Up
Mary Anne has been teaching at St. John Fisher College in both graduate and undergraduate programs for the past ten years, with a specialty in business, technical and professional communications. In addition, she is the Chief Editor of Writer Online, a professional ezine for writers and lovers of writing.
Writing Centre Recommended Readings: