ABOUT THE PROGRAM

Despite intense media attention and focus by the Governor and legislators, the public is largely unaware of the state’s water problems. The Association of California Water Agencies (ACWA), a coalition of 450 public water agencies, has launched a statewide effort, entitled “California’s Water: A Crisis We Can’t Ignore,” to educate Californians about critical challenges now confronting the state’s water supply and delivery system.

Drawing on successful models for other key public policy issues, the education program will reach the public directly through television, radio and print advertising, as well as through the Internet and community outreach.

Click on the links below to learn more about the program!

Fact Sheet

Fact Sheet (Spanish Version)

Frequently Asked Questions

Frequently Asked Questions (Spanish Version)